Yelp 'bots hide some reviews under a tiny, grey, "Not Recommended" fine print on the bottom. So, for a full understanding, a consumer must manually (mentally) deduct suspicious reviews (e.g. few reviews posted) and ones that appear, by simple logic imo, to favour their advertisers, the restaurants and businesses. I now use Yelp Reviews with a big grain of salt. They bought out UrbanSpoon, a competitor. The Ralph Nader in me sez that's anti-consumer. Just my two cents, here. My actual experience is that I cannot trust Yelp Reviews, but it's still a good idea to take a read, before heading out to some venue where there is "risk".