I learned Wayfair reviews are often not from buyers. One can be in their "neighbor" program or a designer and it's a way they get ppl to their site and vice versa. It also gives you entre to write Wayfair reviews. So, if you want to push a certain company products, it looks to the outsider like a buyer's review. Often, it's not. It's others who could - through these other means - access their review site to post. Hence half the great reviews or more could be totally bogus!